Although a relatively new player in the personal care market, the collective brands that form Edgewell Personal Care, have a long history of making products that people love and families rely on. Edgewell Personal Care was formalised in 2015 as the parent company for the following brands: Wilkinson Sword, Schick, Edge, Banana Boat, Playtex, Hawaiian Tropic, Wet Ones and a number of other well known brands in feminine hygiene and more recently, mens skincare.

Ident have been working with Edgewell for many years, creating brand/POS campaigns for Schick, Banana Boat and more recently Hawaiian Tropic. From launching new products to the market, to a small addition for an existing range, our work has included a variety of design disciplines, adhering to global guidelines whilst meeting stringent POS requirements of local retailers.

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