MAN Energy Solutions Australia Pty Ltd is a wholly owned subsidiary of MAN Energy Solutions SE, based in Augsburg, Germany. MAN Energy Solutions SE is part of the MAN Group, which is now majority owned by Volkswagen AG. MAN Energy Solutions can look back on over 250 years of evolution of its industrial products. Today, MAN Energy Solutions Australia Pty Ltd represents four core areas of business: Power Plants, Marine, Turbomachinery and After Sales through the MAN PrimeServ brand.

Working alongside the Sydney team, Ident’s role was to develop creative work for the launch of the MAN PrimeLube Series of specially formulated premium oils. Although the MAN PrimeServ brand existed, this was the first time the company marketed a specifically designed premium oil, named PrimeLube, to a targeted, specialised customer base. Adhering to the stringent global brand guidelines, we created a suite of promotional material to help separate the products into 3 distinct categories.

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