GO Foundation provides scholarships to Indigenous students from kindergarten through to university, in both public and independent schools. Founded by Sydney Swans Legends, Adam Goodes and Michael O’Loughlin, GO Foundation began its focus on education in 2014.

Ident was approached in 2016 to rebrand the charity to help them leverage their strong foundation and embrace the next stage of their growth. Our work included a fresh new brand identity, encompassing everything from pull up banners, to die-cast metal lapel badges, to digital screen exposure at the SCG. As well as design direction for a new website, we also developed a detailed brand guidelines document to assist GO now and into the future.

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