What makes Ident stand out?

Outstanding ideas.

Ident is a multi-disciplined graphic design agency, skilled and flexible enough to work on a variety of projects. We pride ourselves on our ability to consistently offer outstanding creative design solutions for our clients and effectively manage such projects from concept to completion.

Established in 1998, we have built up a strong client base covering a variety of industry sectors. Our passion, purpose and role, is to assist in creating powerful and successful brands.

David Nethercott

Creative Director

As the owner and head designer of Ident, he is responsible for maintaining the high standard of creativity that Ident has become known for and will manage your account. David has a BA Hons and a Diploma in Graphic Design from two of England’s most highly respected Design Colleges. He has over 25 years industry experience, covering both London and Sydney.

We pride ourselves on responsive and professional client service. Every member of the Ident team is highly skilled and trained to multi-task. We feel that an important benefit a small agency can offer clients is a personal, hands-on service. Our clients continually tell us that they enjoy working with us, because they get to talk directly with our designers. We also have a collection of industry specialists, on call, to help us tailor the right team for each project.

Our areas of expertise:
Identity and brand design. Packaging design. Point of sale design. Brochures and Annual Reports. Concept generation. Illustration. Digital artwork. Print & Pre-press management. Web site design and build. Photography. Name generation. Copy writing… to name a few.

Is it possible to achieve perfection?

Sometimes we come close.

‘Perfection’ is such a ‘big’ word. It can mean different things to different people – afterall, they say that ‘beauty is in the eye of the beholder’.

We tend to agree. Design, much like art, is very subjective. However, we do believe that there are some moments in time when all the elements are aligned and something ‘clicks’. When a design solution meets ALL the criteria and ticks ALL the boxes – when a design solution, not only delivers on the brief, but goes way beyond the expectations of the client and its intended audience. We feel that’s as close to perfection, at that moment in time, as you can get.

Ident has experienced such a feeling – and we like how it feels.

We make it our mission to ‘exceed your expectations’ everytime. We know that the elements will align again – we invite you to share this experience.

Silver Award (Energizer/Woolworths Christmas Mixed 4Way unit) // POPAI Awards 2018

Bronze Award (ASEA Annual Report) // Australasian Reporting Awards (ARA) 2018

Bronze Award (ASEA Annual Report) // Australasian Reporting Awards (ARA) 2017

Bronze Award (ASEA Annual Report) // Australasian Reporting Awards (ARA) 2016

Gold Award (Energizer/Woolworths retail fixture) // POPAI Awards 2013

Gold Award (Remedies) // POPAI Awards 2005

Bronze Award (Energizer/Woolworths retail fixture) // POPAI Awards 2005

Gold Award (Piazza D’Oro) // Australian Packaging Awards 2004

Work published in OzGraphix 9 // 2013

Work published in OzGraphix 8 // 2011

Work published in OzGraphix 7 // 2009

Work published in OzGraphix 6 // 2008

Work published in Branding, Logos & Marks, ICO // 2005

Work published in OzGraphix 5 // 2005

Work published in Superbrands Vol. 4 // 2004

Work published in OzGraphix 4 // 2004